© 2016, Daly Realism
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Business Builders Meeting
1 Sep 2016
Definition
Merriam-Webster
forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
Wikipedia
Social media are computer-mediated tools that allow people, companies, and other organizations to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.
Business Importance
- Interaction with existing or potential customers
- Wider (geographically) customer reach than traditional media
- Growing viewership
Business Importance
- Access to Younger Customers
- Access to Customers on the go
- Improved brand recognition, loyalty
- Conversion oipportunities and rates
- Improved Customer Experience
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